“What’s going to happen?” is the big question. I’ve gone round and round, with and without my tinfoil hat on, and every time I sit on the stump in the garden I have the answer – but the words aren’t there. But I finally got today – “shopping is over”.
For our whole lives, and most of our parent’s lives, too, shopping has been a given. You get an idea for something wanted, jump in the car and go get it. The last decade or so if you were running short of cash it went on the credit card. “Broke” is relative. The booming economy we’ve had made it assured that you’d make more next year than this year. Jobs everywhere. Dirt cheap financing. Etc. I want it, I can have it now is damn near cellular knowledge, and the end of that is going to be the biggest shock JQ Public is going to face, as trivial as that sounds.
On the stump today I wanted a Coke. Three or four years ago I wouldn’t have had a problem with hopping in the car and driving the eight miles round trip to the nearest quickie mart and buying a twelve pack for a couple of bucks. Today it’s over five bucks, plus gas costs which are a factor in any distance calculation at 4 bucks a gallon. So I made coffee instead. I can get some Coke on the once a week shopping trip to town, but the same thing is going to happen next week as has happened for months – I’m going to be looking at Coke and once again decide that I don’t need it at 5 bucks a 12 pack. Or donuts, or steak, or a new shirt, plastic widget, whatever. I leave the store with beans, rice, raisins, peanut butter, salt, and the like.
And I’m a fuckin’ Doomer. This is all voluntary – I derive a certain pleasure out of powering down and living simple. Collapse will be when somebody stares at the bank and credit card statements and realizes “I can’t have that new _____ I want”. Ever. Not being able to afford some purchase has been quantified by not wanting it that badly in the first place – something else was more desired at the time. Screw the golf bags – I’m getting the boat motor this month. Collapse is letting the golf club membership expire. For those on the lower end of the spectrum the option of switching to a cheaper brand of beer has disappeared – no beer is the new reality. Fishing a smokable butt out of the ashtray isn’t just for bums anymore, it’s like a little gift from God. Not going anywhere on the weekend (except maybe to the pawn shop) feels like house arrest for go go shop shoppers across America, I’m curious to see what sort of mean cornered rat behavior will surface when consumer addicts can’t get their fix.
I don’t even think war will fix it. I see no evidence that personal sacrifice for the sake of the nation can be generated in a population that has been subject to the war on terror for so long it’s just background noise. Fuck you, gimmee is the national creedo – people are more likely to slip into the neighbor’s back yard and swipe the aluminum can stash off the porch than to help him dig a garden. I’m not even sure a fix is necessary – this country is so fat that we could drop down the consumer ladder by orders of magnitude before any real hardship is hit. Foreclosed and evicted? Move in with Mom and Dad or rent some cheap dive that’s the envy of a third world tin shacker. Bank bellies up – who cares? Didn’t have any money in the account anyway. Job loss? Woo hoo! I can now use the ER instead of paying the insurance premiums and we get Food Stamps! But that void in the psyche every time you pass a WalMart is going to be so sadly uncomfortable… “I wish I had some money to buy something… anything. It’s just not fair“.
The American Way of Life is still non- negotiable, it’s just that one by one, folks won’t be in the game anymore.